 |
 |
September-October 2007 |
 |
 |
Download Mania |
MMG and Orange have launched a joint campaign dedicated to promote MMG's music content via orange content portal – obox live. The campaign included special "Summer Hits" categories, banner campaigns over its Web and Wap portals.
"The cooperation with orange has set new standards in the relationships between publishers and mobile operators", said Ran Geffen of MMG, "Orange gave us real commitment to promotion of our content, real online access to sales figures of our content. Anybody that would want to use our content will have to show real commitment for promotion and absolute transparency".
"As always, Orange is committed to offer its costumers new and attractive music content. We work closely and in full transparency with content owners in order to launch effective content campaigns and generate revenues", said Iris Beck, VP content &marketing at orange. "We are delighted to have MMGs' international content available for our clients. MMG's Summer Hits promotion has proven to be a real success".
To view the web campaign of the summer hits http://www.orange.co.il/obox/default.aspx
|
Reshet-Noga inks a deal |
 MMG and Reshet-Noga, Israel's leading broadcaster have announced a long-term cooperation agreement. The agreement includes music supervision on Reshet-Noga's production, use of production music libraries and development of joint assets in music IP.
"The alliance between MMG and Reshet-Noga has started as a result of conflicts around content migration", said Ran Geffen of MMG, "the outcome of this conflict is good professional and personal relations with the good people of Reshet-Noga, which created a win-win situation across the border for both companies".
"We are absolutely delighted to work with MMG",Said Shaul Magnezi of Reshet-Noga, "during the past year we have been working very closely with their music supervision department and the service they have provided was fast, tailored to our needs, and at the end of the day contributed to the quality Reshet-Noga is committed to in all its productions. We look at MMG as someone we are happy to do business with".
Here are some productions from Reshet-Noga with MMG's Music:
 |
1 vs 100
Avri Gilaad hosts the hottest show of the summer – the Israeli version of NBC's game show "1 vs 100". In each show one contestant faces "The Mob" (A group of 100 people) in a tense battle of brains and guts for a chance to win up to 1 million Shekels. To stay in the game, the player must answer trivia questions and answer correctly each question - wrong answers from The Mob eliminates them, driving up the cash prize for the main contestant. If the contestant can eliminate all 100 members of The Mob, which is also positioned with surprise opponents, such as geniuses, valedictorians, grandmothers, and other game show champs, he will go home with a big stash of money. However, if the player gets one answer wrong, the game is over and The Mob splits the player's winnings up to that point and a new contestant gets to take on The Mob.
MMG's library music was used for internet clips from the show, 'Behind the Scenes', and more. The show is been broadcast on Channel 2 (Reshet), and enjoys the top of the rating charts. Link to web site
|
 |
Hakol Dvash
The new drama series from Reshet (Channel 2) brings the story of an Israeli family. Yael Poliakov, creator of the series, stars in the series along with her real-life father, Israel Poliakov.
The series is based on characters and situations from their real lives, and presented in exaggerated fashion which makes for an extremely funny show.
Clips from the series, 'Behind the Scenes', and other special content for the Web used MMG's library music. Director: Oded Davidof, Producer: Herzelia Studios. Link to web site
|
 |
The Next Big Thing
Acrobats, dancers, singers and many other talented people are getting the chance to 'show off their stuff' on the stage, in the Israeli version of "America's Got Talent". In its first episodes, the talented people had the chance to strut and perform in front of a panel of celebrity judges, including singer Yehoram Gaon, actress/model Yael Bar-Zohar, and TV producer and director Motty Raif. The show is hosted by International actress, Noa Tishbi.
MMG's library music was used for the internet clips from the show, behind the scenes and more. Link to web site
|
 |
Style Experts / Good things at Seven
Three times a week, at her studio, Sharon Kidron hosts famous guests to talk about beauty, food, fashion, and other life-style issues. The show was supposed to be on the air for one month as a special, but continued due to the very high rating it was achieving, and the popularity it was generating. MMG's library music was used for many articles in the show.Link to web site
|
 |
The Bottom Line
The track, "Earthshaker", from the Bruton library, was selected as the intro to the actual show "The Bottom Line". Three of the top Israeli journalists bring their own point of view about the 'headlines' and important stories of the day.Link to web site
|
|
Classical Hop |
TV productions for babies require sweet music, simple but interesting. Hop channel, which produces shows specifically for babies and toddlers, know just how good Classical music can be for this. Three productions from the channel used Classical music from MMG's libraries (especially from Point Classics, KPM-CS and Carlin Classic). Oded, our music director, worked closely with the producers to find the best versions of the classical pieces that fit the many different clips. Here are those productions:
Do-Re-Mi - an Internet game that was adapted for television. The idea of the program is to teach babies and young children about music.
Landscape from the world - a series that brings beautiful video clips of nature from around the world, like deserts, waterfalls, plants, animals and more.
Word by word - a production that teaches babies their first words. |
TV Productions |
Here are some new TV projects from the last few weeks that used our music. check out the clips and the links.
 |
So Herzl had said
Oren Herman and Yanay Afran are raising some difficult questions that shake the Israeli public for many years like the difference between religion and Zionism, the balance between a democratic country for all it citizens and a refuge for Jewish people. The episodes about Orthodox Jews in Israel include about 12 minutes of music from MMG's library.
Producer: Shula Shpigel, for Channel 8, which is operated by Noga Communication.
|
 |
Super Nanny
Children - we love them, we adore them, but sometimes they make us crazy! Michal Daliyot, an expert in education and parenting, tries to help some parents who suffer from relations with their difficult children. As she likes to say, "There aren't bad children, there are unhappy children." As Super-Nanny, Michal views the families as they live their daily life, and then brings new rules in order to change the things she thinks are wrong in their attitudes and behaviors.
The soundtrack of the series is based on MMG's library music.
Brodcaster: Keshet (Channel 2). Producer: Kuperman Productions. / Link to web site
|
 |
The Movers
"The Movers" is a new sitcom for children from the Logi Channel. A year after the death of their father, the 3 siblings decide to take over his Moving business. This decision forces them to work together, and this creates very funny situations due to their varied differences. The soundtrack to this sitcom is a mixture of original music written by Aviv Cohen, and a large amount of tracks from MMG's library.
Director: Roi Florentin.
|
 |
Cash Cab
Cash Cab is a game show originating in the United Kingdom, in which passengers in a specially designated taxi cab are offered the chance to win money by correctly answering a series of trivia questions on the way to their destination. Ido Rozenblum is the director and the host of the show. The soundtrack of the show was based on MMG's library music. The show is being broadcast on channel 2 (Keshet).
|
 |
Margol's Court
This is Israel's version of America's popular TV show 'Peoples' Court'. With charisma, a colorful way of speaking, and experience from judging in the show "Israeli Idol", it was quite logical to give the singer Margalit Tzanani (a.k.a Margol) a TV show of her own. Every week Margol solves crazy and funny arguments between real people. The soundtrack of the show includes a variety of tracks from MMG's library.
Broadcaster: Channel 2 – Keshet, Producer: Teddy Productions / Link to web site
|
 |
24/7 Tom Avni.
Tom Avni became a super star about 10 years ago, when he preformed the role of Mogly, at a stage show of "Jungle Book". Since then he has become one of the top stars of the Children Channel. 24/7 is a mochomentary in the style of HBO's Larry David - Curb Your Enthusiasm. It follows his daily life. The series, resembling a reality show, is a parody of the genre, and it also pokes fun at the world of celebrities. The soundtrack of the series is a mixture of original music by Yuval Mendelson, and MMG's library music.
Broadcaster: The Children's Channel
|
 |
Ma Shlomo
The track "The Crack" from Chappell Library was selected to be used as the intro music to the new children's sitcom "Ma Shlomo?". The sitcom takes place in the palace of King Salomon – the wisest man ever. In each episode the king solves a legal case. The results of each case will help the young viewers to understand a variety of important issues and subjects.
The sitcom was created by Noga Communication and broadcasted at Logi Channel.
|
 |
Ronen & Renana
Itay Segev and Tal Museri play as two smart children that like to spend their time in the basement, listening to lots of music. Their goal is to convince the world that knowledge is strength.
This is an educational show for children that uses humor to teach a variety of subjects to children. Each episode focuses on different subject like: Memory, brain, earth, space, love, politics and many more. The soundtrack of the series is based on MMG's library music. Broadcast on Logi Channel.
|
 |
Yes Docu
Utilizing MMG's music library, the documentary channel of the satellite TV Company promotes a variety of new documentaries from around the world. Here are promos, made by Prometheus:
"The Green House", a series which shows ways of making your house more environment-friendly. "Jesus Summer Camp", a film about evangelistic Christian children. A movie named "The world of Sesame St.", and another named "Totally Awake".
|
 |
The Food Channel
Ananey Communication was lunching last month its new food channel. This is the largest culinary TV production ever in Israel, and it will followed with a large campaign in the channels from the company (Good life, Ego, health channel, nickelodeon and more). A multitude of tracks from MMG's library were used in the campaign. Ananey Tikshoret's Promo Department has been working with MMG's library music for a number of years.
View clips from the campaughn Drinks, Food of the world , Healty food
|
 |
Hanefilim
Promotheus is the creator behind the campaign launching the first Israeli Sci-Fi youth series Hanefilim. They used many tracks from MMG's library. The series takes place in a small and closed community in the desert. Tzuri, a regular teenaged boy, moves to the village with his father, only to discover that he has super-powers. He takes on the mission of protecting the community from others with super-powers, who have chosen the 'dark side'.
Broadcaster: YES satellite-TV, Producer: Teddy Productions
Earth / Spaceship / Main Promo |
|
|
Commercials |
|
here are some new commercials used our music. click on the links to view the clips.
|
 |
Isracard
Ad Agency: Shalmor Avnon Amichai Music supervision: Amir Asher
Titles: "Sway" by N. Gimbel & P.R. Rodriguez ,from Peer Music APRS Colombia TV
View the clip
|
|
 |
Superfarm - Perfume
Ad Agency: Bauman Ber Rivnai. Music supervision: Nitzani.
Titles: "Laisse Moi T'aimer" by J.G Renard from Amplitude Editions Musicales
View Clip 1 / Clip 2 / Clip 3
|
|
 |
Office Depot - Back to School
Adv Agency: Gitam BBDO
Title: "Not a Care " by Bill Baylis & Simon Stewart from KPM
View the clip
|
|
 |
Yotveta
Ad Agency: Shalmor Avnon Amichai
Titles: "Bolero " by Ravel from: Durand Editions / Arima Corp / Universal
View Clip
|
|
 |
Danuna
Adv Agency: Shalmor Avnon Amichai
Title: "Beyond The Sea " from Raoul Breton Editions S A
View the clip
|
|
 |
Platinum Cofe
Ad Agency: Shalmor Avnon Amichai
Titles: "Veil" by Terry Devine-King from Cavendish
View Clip 1 / Clip 2 / Clip 3
|
|
 |
Tambur Fantasy Colors - "The Fly"
Adv Agency: Shalmor Avnon Amichay
Title: "Furtive Footsteps" by Paddy Kingsland from KPM
View the clip
|
|
 |
McDonalds - Salad
Ad Agency: Yehosua TBWA
Titles: "Evening in Baghdad" from KPM and "Ciao Bambino" from Megatrax
View the clip
|
|
 |
Fix Men Underwear
Adv Agency: Elyakim
Title: "Universe Of Love" by U. Franke and A. Breitschaft from Selected Sound
View the clip
|
|
 |
Subaro - "Sharks"
Ad Agency: Reuveni Pridan
Title: "Street Crawler" by Jan Cyrka and Toby Bricheno from KPM
View the clip
|
|
 |
Telma
Title: "Spook Zoid" by Rebel Musique from Ded Good Music
View the clip
|
|
 |
Bug Computers
Title: "Bare Basics" by C. Baldry & T. Kane from Connect 2 music
View the clip
|
|
 |
Excelence ensurence
Ad Agency: Shaked Merchav Inbar
Title: "Soul Salad" by Steve Martin From Match
View the clip |
|
 |
Neviot
Ad Agency: Shalmor Avnon Amichai
Title: "Lady's Fancy" by Jim Parker
from Atmosphere
View the clip |
|
 |
|
|