From the parties' propaganda to the television coverage, from the election committee to the TV channel shows, in the Israeli election the votes went to MMG.

The elections for the Israeli parliament, the Knesset, came at a very dramatic time for the Israeli society. After the pull-out from Gaza, after Hamas won in the Palestinian election, a time with growing poverty and after the most lovable Prime Minister is struggling for his life – the Israeli people needed to decide who would lead the country in hard times.

The Power of a Vote
For the new voters, or any-other person who doesn't really understand how the Israeli election works, the government produced a short movie to explain all that. The movie was produced by JCS studio and it's combines a live narrator with 2D animation. The soundtrack of the movie includes music from our library.

The music of the election propaganda
From the right of the political map to the left, all major parties decided to use MMG's library music in their TV, radio and internet propaganda. Well, with the huge amount of dramatic heroic and emotive tracks – it was just logical that they used our library music.

Panic Look in his eyes Peretz Threatening Dicter and Mofaz

Kadima A few months before he had a stroke, Prime Minister Sharon left the Likud party, his political home for years, and formed a new, central map party called Kadima (meaning "Forward"). Ehud Olmert was the one who replaced him in the leadership of the party, and now he became the new Prim Minister. Kadima's propaganda used a jingle which sounds like the Israeli anthem whenever they talked about Sharon's path or their plans. Drone and horror music was used when they talked about their rival from the right wing – Netenyahu, and a military tune (with a Soviet feel) was used when they attacked their left-wing rival – Peretz

Peretz's Biography Students Kadima is clean? Education

Avoda The Avoda party (Labor party) chose a new leader, Amir Peretz, who brought a new agenda to the party, a much more social agenda. In their campaign they tried to present Peretz as a legitimate contester for the Prime Minister's job. To do so they presented several clips of Peretz talking to the camera about himself and his vision on several subjects. An emotive piano track was used for that. When they presented the bad economic situation, the terror issue and when they attacked the other parties, they used drone music and comic music.

Netenyahu's Bio The Likud Team Terror Borders Peres got confused

Likud For almost 30 years the Likud party held the power of leadership. Then Sharon and his friends left the Likud and the Avoda party selected a new leader with a new agenda, and the earth shook under the Likud legs. The Likud had two main messages in their propaganda: To present Netenyahu as a responsible leader who can deal with the terror (for that they used heroic music) and attacking Olmert and Kadima about their plans for another pull out from the territories. (For that they mostly used scary, tension and horror music)

Israel Betenu About 1/6 of the Israeli citizens, came to Israel from the Soviet Union countries. With so many Russian speakers it was small surprise that Israel Betenu (Israel is our home) become the 3rd size party in this election. Their propaganda focused on their leader, Liberman and his plans for education, violence, immigration and the problems with the Palestinians. A track from Music House was used in several radio adverts of the party.

The Western Wall If I'll be female If I'll be gay

Meretz Meretz, the Social-Democratic party from the left wing of the political map, produced an emotive and humorous campaign. They tried to approach young voters with a set of "sperm clips". Here you can see two guys (dressed as sperms) sitting at the airport, waiting to be born in Israel. One of them is scared because to be born as female or gay is to suffer discrimination. They also had an emotive clip that presented the different people standing at the Western Wall (The most holy place for Jewish people) and praying for a better life. By those clips Meretz presented things they would like to change

Horror coridor Brothers Handycaps

Ichud Leumi Mafdal The pull-out from Gaza brought to the surface the differences between the majority of Israelis and the nationalistic and the settlers. The two right wing parties, that presented the nationalistic views, decided to run together in these elections. The opening clip of their campaign shows a guy in a horror corridor – whenever he looked hard things came – terror, destruction of settlements fear, fear, and fear. To make the annoying feel they used drone music with horror tunes. Another approach was a semi-soap opera they created. Each "episode" presented a problematic subject. Our music was used as the background music.

MMG has signed an agreement with "All About Rights" a monitoring and auditing company for digital system for digital transactions that covers all uses of MMG's properties over digital distribution systems. All uses of digital rights by users / distributors are now going to be negotiated and licensed directly by MMG.

Following the decision of the Anti-Trust Commissioner to limit the local society "ACUM" activity with regards to commercial negotiations with the mobile entertainment and internet, MMG has decided to take out the rights of ACUM for all the mechanical and synchronization rights for uses over the mobile platform, internet, interactive TV and digital radio.

"We as music publishers should make it a priority to collect their rightful share on behalf of their writers", said Aharon Gefen CEO of Media Men Group, "the limitation to negotiate a fair rate for our writers made us realize that we must take control over this important revenue stream and not to let third parties negotiate on our behalf".

MMG has announced that ACUM, the local collection society' would continue to collect performance rights on all digital uses. Mechanical rights will continue to be collected by ACUM who would function as a collecting company, subject to an agreement signed by the two parties.

Using the "All About Rights" system MMG will have "real time" information of all transactions made with its content. This information will be available to MMG on a day to day basis providing it with data regarding the use of the copyright and project income from the use.

The system also includes a "Secret Shopper" function which creates transactions at the content provider being monitored by the system to see if the on line reports generated by the system are accurate.

"This is a new age for our writers", says Aharon Gefen, "they will get a better cut from the use of their music and they will be paid accurately and on time".

The Golden Cactus Award, the Israeli advertising award ceremony, was held last month in Tel-Aviv.
The advertisement industry chose the best commercials that were broadcast during 2005. Here are some winning commercials that used MMG's music. Congratulations to all of the winners.

Bagel Bagel – "Fairytale" Category: Food Products 1st Place	Bagel Bagel – "Motorcycle" Category: Food Products 2nd Place	Direct Insurance - "Robbery" Category: Finance 1st place

Mitsubishi – "The Robbery" Category: Cars 3rd place	Direct Insurance - "Speed gun" Category: Finance 3rd place	Agisten Category: Health, cleaning 2nd place

Tide – "Soccer" Category: Health, cleaning 3nd place	Hot Extra – "Prison" Category: Communication 2nd place	Berlitz – "La Bamba" Category: Public Services 1st Place

UNICADE MUSIC.
Originally founded as a production company, today the Unicade Music Group is divided into three sub branches - Publishing, Music and Management.
Owner and producer GOAR B gives a musical home to superstar Lou Bega, a cooperation honoured with over 70 gold and platinum albums all around the world. With recordings published in several movies, like Madagascar and Stuart little, Unicade creates music for companies like Walt Disney, Dream Works, Sony Pictures, Mc Donald’s, Toyota and many more.
Unicade Publishing administers most of the copyrights of music recorded by Unicade. This convenience enables Unicade Publishing to offer its partners and clients one-stop-shopping.
www.unicade-music.de

Sugarmusic Publishing
Sugarmusic Publishing was born with the name Edizioni Suvini Zerboni in 1907.
Ladislao Sugar, the Owner, proving to be a brilliant entrepreneur, acquired several glorious catalogues which helped the company’s name making its way outside Italy. He closed deals with important Publishers from the U.K., the U.S.A., Germany, spreading Sugarmusic’s influence as far as Japan and representing catalogues which had a positive impact on both the company’s reputation and the business income. Ladislao Sugar founded sixteen Sugar Music companies all over Europe and Asia, as well as about sixty companies somehow linked with Sugarmusic Publishing.

The hits never stopped: year after year Sugarmusic published famous compositions which turned to milestones of Italian pop music and were performed by the likes of Adriano Celentano, Ornella Vanoni, I Pooh, Paolo Conte, Loredana Berté, Raf, Pierangelo Bertoli, Umberto Tozzi, Gerardina Trovato, Paolo Vallesi. In 1994, a young Andrea Bocelli won the New Acts prize in Sanremo with “Il mare calmo della sera”. This marked the first step of a striking career which, in a few years’ time, would lead him to the top of the world charts. Andrea Bocelli topped the US charts more than once, achieving a unique result for an Italian Artist.
Piccola Orchestra Avion Travel won Sanremo Festival in 2000, while 2001 saw Elisa win the first prize in the “Big” category and Gazosa, a teen band, win the New Acts section.

Sugarmusic Publishing is the holding of the Sugar Group. It can count on a 60.000 titles catalogue and its rights acquiring and protection policy is carried on bearing in mind the quick progress of the digital era.
http://www.sugarmusicpublishing.com

"Want Ya" a title by BMG's hit maker Darin Zanyar who collaborated with George Samuelson and Tomas Granlind was chosen to be the first single opening the campaign of the new release of "Daniel" a new act by POPART, Israel's star maker label.

Daniel was discovered by the POPART people during his army service at the age of 19. After recognizing his talent POPART decided to produce his first album with the Swedish production house Trakslammer headed by George Samuelson.

Following the successful co operation between MMG and POPART in previous projects the label turned to MMG for hits. "Want Ya" is the first track by writers represented by MMG, with four more to follow.

The local version is named "Elaich" (To You) and was written by Daniel and Shahaf Walman. The video clip was produced by Yael Eldor and went to immediate play in the local music channels.

Click to view the clip

Television
Intro of Belti Nitpas (Unbelievable)
Nimrod Harel is a master of the mind and senses. He goes out to the street to meet regular people and does tasks with them that seem un-natural. Using his understanding of human behavior and the way people think he uncovers the power of the human mind. The music of the intro and the dividers was taken from Atmosphere library. View the intro clip

Soundtrack Of Series – Hamaarechet
In this educational-dramatic series, a group of six children produce each episode an article about historical events or figures. The series follows the children during the research, the shooting and the interviews. The children find out about themselves and their friendships. The soundtrack of the series is based on music from MMG's library.

Soundtrack of Series – Olam Mushlam – Wonderful World
Dramatic series for children. A group of children from different kinds of families, status and lifestyles meet in a village dormitory. The series follows their relationships with each other and their families, their success, the heart-breaks, first love and friendships.

Documentary
Two new documentary movies used music from our library as additions to the soundtracks.

The director of "The Souvenirs" starts a journey with his father to follow his father's memories from the time he was a young soldier in the "English Army Jewish Brigade". The director had a hidden agenda – he tried to find two European women who had relationships with his father and perhaps had a child with him.

Here are several clips of projects using our music (publishing and library)
Click on a picture to open the clip and the info in a pop up page. Enjoy.

Commercials
Biography Channel - Promos