Acum has lowered its commission from 25% to 12.5%.
Cellular companies are doing cross promotions with local artists and the use of local works in new media has increased substantially.

In order to get our fair share in this growing business we have allocated resources to promote our works via the content companies of the cellular operations and create cross promotions of our works:

To date we have developed the following models to promote our work:

Release of a new album.
Events - birthday, special occasions etc.
Release of a new film.

All these events must be planned months in advance with the content companies of the cellular operators.

To this end we will need to create a marketing plan, which will be focused on the needs of the Israeli market.