The current economic situation in Israel has made the placing of commercial works in TV ads very difficult and competitive.

To tackle this challenge we started the "MMG EXPRESS" concept, which will include "clearable" titles that will have a guaranteed time frame for clearing.

The MMG Express concept is aimed to promote titles from our catalogues that can obtain fast clearance from the original publisher and that all restrictions for the use will be clear to the potential user before choosing it.

We are convinced that this marketing concept will give a better chance for these titles to be used in commercials. This is because the ad agencies always look for a faster answer and for titles that do not have restrictions (or that the restrictions are clear before the use).