Since we do not come from a long line of publishers that witnessed the age when a publishing contract was (or so we heard) one page long, small letters, 50/50 split, life of copyright, we had to define to ourselves what we consider it to be, based on our knowledge from our past experience (Media Marketing, PR)

We reached the following conclusions:

Music Publishing is data management and data mining.
A song is an assembly line that must produce income - if it does not work we are losing money.
We are not in the business of making "a hit". We collect penny to penny for our writers and publishers and only that way we can get real money going their way (and ours).

Those conclusions brought us to develop the following service:

State of the art copyright administration system which is based on the universal codes created by copyright societies.
Highly developed marketing methods (we prefer to call them customer service)
Tracking Systems - registration, income and audio-visual exploitations